The point of this blog is to share points of views on innovative marketing strategies.
As I work in the product marketing field, you'll find a lot of articles about new products or some good (or bad) ideas that have been developed. But I guess I will write about whatever strikes me or interests me. Could be user experience, brand management and so on...
I hope you won't mind if I don't stick to my vision!
Feel free to comment my posts to share your thoughts, to underline some points or to criticize!