Let's have some insight, to fully understand what lead us to this battle. What used to be the first leader in the market? How did new actors enter more or less successfully into this incredible battle?
Google is dominating its competitors thanks to frequent innovations and an ability to understand the needs of the web surfers. Google is like an ogre feeding itself with users data. And the company achieves to process all this data into innovations and money thanks to Ad sense and Ad word. These two products allow Google to benefit from many web sites and share ad revenue with them (Ad sense allows Webmasters to monetize their pages by adding Google ads and then Google sells them thanks to Google Ad word, making a great margin).
Finally Microsoft decided that Google should have a real competitor. Therefore they acquired Yahoo!'s technology and they try hard to reach Google's level. This is great since Google really sees Bing as a potential threat. This explains why there are that many innovations this last months. Google launched Social search, Caffeine (a more efficient algorithm, invisible innovation for users except that it's faster) and this week both Google and Bing launched real-time search which includes tweets and Facebook status. Here is a presentation from Google:
In the same time, Google launched Goggles, which will enable the search engine to gain mobile searches. This is a terrific tool for mobile. It's available for Android but it will probably soon be released for iPhones:
But Google also have issues with privacy. More and more people are concerned about their rights and don't appreciate how the ogre displays data about anything. The last warning was from Mozilla Foundation which urged web surfers to use Bing instead of Google. This is quite odd since most of Mozilla's revenue are coming from an agreement with Google...
We'll see what the future will be. Let's hope that we'll have a more secure web, in which you can let your circle of connections help you in your researches without being concerned about your privacy.