If you live in Paris, you probably already have noticed Nissan Qashqai advertising campaign. When launching a campaign, an advertiser wants to be seen, to be stared... that people speak about them. This challenge is a huge success in my opinion for Nissan.
Nissan has quite a clever on-line advertising strategy. They use the best technologies to make their ads seen (I know, it's very subjective coming from me because Nissan always advertises with Alenty's tracking on their creatives). My point is that it seems that Nissan adapted what is used on-line in the real world.