The Times recently adopted a paid model to monetize their content. I always wondered if it would be more valuable to make the user pay instead of put ads on a web site.
Now that the english changed its model and thanks to figures provided by the Guardian, we can try to guess what is best.
My conclusion is that the Times decreased its revenues by approximately 50%. But they also might have decreased their costs because they don't need any sales person now.
The Times' loss by switching to a paid model
on Wednesday, July 21, 2010
Tags:
advertising,
business model,
CPM,
newspaper
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